# GroundTruth — Independent Impact Verification

## What this is

GroundTruth is an independent impact verification firm based in Zürich, Switzerland. We audit the physical and biological reality behind environmental and social impact claims — not just regulatory framework compliance. We serve impact investors, Article 8/9 funds, family offices, and climate-focused companies who need credible, science-backed confirmation that their investments are doing what they claim.

## Key pages

- / — Homepage: introduces GroundTruth, frames the problem in impact investing (only 27% of investors use third-party verification), explains our approach, presents the founding team, and includes a contact form.
- /ImpactLab — The Impact Lab: details the open-source Ground Truth Impact Measurement Framework (GIMF), our scientific methodology for impact assessment, and how qualified experts can apply to join our peer-review network.
- /pitch — Investor pitch deck: slide-by-slide presentation of the business case, market sizing, product offering, methodology, team, roadmap, and angel round (CHF 100K pre-seed). The fundraising slide is email-gated.
- /branding — Brand guidelines: internal reference for typography, color palette, logo usage, photography policy, motion principles, and voice/tone.

## Static HTML versions (no JavaScript required — for crawlers and AI)

- /home.html — Full text snapshot of the homepage: problem, methodology, products, market, team, contact.
- /impactlab.html — Full text snapshot of the Impact Lab: framework principles, network, north star.

## Core concepts

- **Impact verification**: Independent, third-party audit of whether a fund or company's claimed environmental or social impact is real, additional, and correctly attributed — not just self-reported.
- **GIMF (Ground Truth Impact Measurement Framework)**: Our open-source, peer-reviewed measurement framework. Published freely; GroundTruth's revenue comes from execution, not a proprietary black box. Modelled on BeZero Carbon and Isometric.
- **Additionality**: Would this impact have occurred without the specific investment? A core validity test.
- **Durability**: Does the investee company have the financial resilience to actually deliver the claimed impact over the full investment horizon?
- **Attribution**: Is the impact correctly credited to this capital, not to other concurrent factors?
- **Impact validity vs. impact durability**: GroundTruth assesses both layers — whether the metrics are real (validity) and whether the business can deliver them (durability).
- **Article 8 / Article 9 (SFDR)**: EU regulatory classifications for funds with ESG characteristics (Art. 8) or explicit sustainable investment objectives (Art. 9). Our primary client segment.
- **CSRD**: EU Corporate Sustainability Reporting Directive — driving reporting requirements for companies and increasing demand for third-party verification.

## Products & services

- **Deep Assessment** (CHF 10–25K per report): Pre-investment, single-company verification session. Structured protocol, science-backed framework, deliverable report. Know what you are buying before the wire.
- **Compliance Autopilot** (CHF 75–150K / year): Recurring platform for SFDR/CSRD impact reporting. Automated data collection, verification checks, and gap flagging. Replaces months of manual analyst work.

## Who it's for

- **Impact investors and fund managers**: Article 8 and Article 9 funds, DACH and Nordic family offices, and DFI-adjacent vehicles seeking pre-investment due diligence or ongoing compliance support.
- **Climate-focused companies** (Series A and above): Businesses that need credible, third-party verified impact data to satisfy investor reporting requirements or to differentiate in fundraising.
- **Impact analysts**: Professionals inside funds or corporates who want a co-pilot to accelerate and validate their impact measurement work.

## Contact

contact@ground-truth.ch
https://ground-truth.ch
Zürich, Switzerland